You like to think that your company would succeed if it were bigger. While you're dreaming about growth, you might be missing a huge opportunity: new ways of communicating are changing how we connect with customers. These methods give small companies like yours a great advantage.
You're agile, fast, and passionate; now you just have to harness that power. So put down whatever you're doing and read this book. Speak Human will help you leverage the power you already have. (And if you're a big company, it's time to think “small” and get personal.)
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Editorial Reviews for Speak Human
“Speak Human could well be a marketing handbook for the 2010s... This isn’t a book that has to-do lists (which hardly work, anyway): it invites the reader to have a think based on the experiences collected within, and apply them for oneself. There’s good horse sense here.”
—Jack Yan, Global branding expert, columnist, speaker, and publisher: Lucire
“Eric is a wonderful storyteller. I’ve been a fan of his blog for several years so I naturally was eager for his new book. Wow! In Speak Human, Eric shows you how to engage with your marketplace in the ways that will resonate. Forget hype, tell stories the way Eric does and your communications will come alive.”
—David Meerman Scott, Bestselling author of The New Rules of Marketing & PR
“This is a wonderful book, full of important insights not only about design and marketing but about the ways in which people interact with the objects, communities and environments they share. Marketing is its thematic, but not in the traditional sense as Karjaluoto searches for new strategies to better understand the relationships among people’s needs and the world they live in.”
—Dr. Ron Burnett, President, Emily Carr University of Art + Design
“Here on the threshold of the new marketplace era the shift is complete: The customer is now in total control of the relationship. The good news is Eric Karjaluoto's book, Speak Human, is a blue print for building a successful 21st century strategy for connecting with customers on their terms. Goodonya, Eric.”
—Jim Blasingame, Leading small business expert and host of The Small Business Advocate Show
“Speak Human is a really, really good book. It is a must read for anyone looking to make a big difference with a big dream, a big idea and a small budget. Whether revealing classified secrets of social media, the impact of nerdy storytelling or the power of being polite, Eric Karjaluoto engages our curiosity and delivers insight and artistry with aplomb.”
—Debbie Millman, President, Design: Sterling Brands and AIGA President
“After 40 years of public speaking I can guarantee that every audience has a bullshit detector. Speaking like a normal human being is the only effective way to communicate. I am glad that another Eric has finally written the book to back up my theory.”
—Erik Spiekermann, Renowned typographer, designer, and principal at EdenSpiekermann
“Loaded with examples, both good and bad, that demonstrate how small companies can effectively compete with the big guys. Interesting, well-written and compelling.”
—Laura Ries, Leading branding consultant and best-selling author: War in the Boardroom
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