Mike: I don't think so--he proved that sensational headlines will get a person to click through--but once a consumer clicks through a few times only to find that the content doesn't live up to the headline, the consumer starts to resent the business that suckered them into clicking through. (For instance, I'm personally starting to feel that way ... See Moreabout a major book chain right about now--they keep having fantastic email subject headings, but the savings in the flyer is not as exciting...I will be choosing their competitor soon...I don't trust them so much any more...)

You're right, Pamela.
I think I might be on the same book sellers list. I don't even open their emails anymore... kind of sad

In Direct Marketing, we've been teaching LTV for years...and still no one gets it. I used to talk to phone companies, and they'd say they could pay $10. for a new customer...one that probably would be worth thousands of dollars to them.
Makes me so upset about car companies, insurance companies, etc.

Identify the value customers, and focus on them, treat them well. A strategy Apple also used.

Disruptive thinking = Do not try to switch the hammer — that's impossible. Instead, only try to realize the truth: there is no hammer.

Great, I got my hammer and I will work my way from the basement!!! Hammer time indeed!!

Seth I feel that I rock!!! I love my expereince and quick learning capabilities!!!

Great Seth, just because online ads can be measured doesn't mean quality needs to be compromised.

Thsi concept is fundamental to anyone building a business website. Surfers come to the internet more often for information, not to buy stuff.

If you structure your site to please only those looking to buy, you are ignoring the majority of potential visitors.

Those information seekers, can often make you more in passive income, than your visitors who buy directly through your website.

These stats are confined to Web site ads, yet are interesting. What would be more interesting is a similar metric for clickthroughs on Google and on the social networking sites like this one. Also, I'm interested in age segment breakouts, if available.

One should never underestimate the power of Branding with the web. Being Top of Mind is a key element of success with Social Media Marketing

Somebody oughta send this to all my friends.... oh wait... I just did ; )

Bad news for Display Ads, but wonder how this translates for Pay-per-Click?

I'm not sure it would be this extreme for PPC ads for the same reason click thru rates on content match tend to be significantly lower than search ads. The reason people do a search in the first place is because they are looking for something to click on. most of the time.

Often internet advertising is blown out of proportion vs. traditional media like TV and radio. They are more effective often times on a reach x frequency basis to target the mass consumer. Internet is better at target audiences.

I agree that social media's general definition of friends is not what is being defined here. After the initial contact most FB friends become nothing more than commenters that like to talk about themselves or their opinions. Hardly the definition of friends Dunbar had in mind.
I would go farther than Dunbar and say to have even 10 good friends that you interact with on an intimate level is extraordinary in todays context.

What we forget is that 150 is a very good number when ideas go viral. It's not how many people you know but who they know and who they communicate with.

very Tao

I liked the article, well said.

Well put...as usual.

u gott brainzzz seth .awsmmm

David, I agree with you. I think this money is well spent. $880 in NYC is a fair price for such seminar and networking opportunity. And all the fees from the second seminar are donated to the charity.

I happen to think it is very reasonable for someone of Seth's caliber speaking in NYC. Here in Grand Rapids, Michigan you pay $250 for someone that you went to High School with - oh wait that is another of Seth's blogs... ;)

:D

beautiful. I use a similar chart for illustrating the state of American Music. Soul vs. Theatre...