
Seth Godin
"Shocking Tiger Woods video (exclusive)"
http://sethgodin.typepad.com/seths_blog/ 2009/12/shocking-tiger-woods-video-exclu sive.html?utm_source=feedburner&utm_medi um=feed&utm_campaign=Feed%3A+typepad%2Fs ethsmainblog+%28Seth%27s+Blog%29
sethgodin.typepad.com
You should be careful about headlines. It's pretty easy to write a headline that will get someone to forgive your spam, and perhaps even to open your note (CyberMonday! 85% off...). It's pretty easy to write a headline that will...

Seth Godin
"The amateur scientist (that's us) http://sethgodin.typepad.com/seths_blog/ 2009/11/the-amateur-scientist-thats-us.h tml

Seth Godin
"Embracing Lifetime value"
http://sethgodin.typepad.com/seths_blog/ 2009/11/embracing-lifetime-value.html?ut m_source=feedburner&utm_medium=feed&utm_ campaign=Feed%3A+typepad%2Fsethsmainblog +%28Seth%27s+Blog%29
sethgodin.typepad.com
If you walk into a company-owned cell phone store to sign up for a contract, what are you worth? Given the huge gross margins at AT&T and Verizon and the standard two-year contract, I think it's easy to figure on...

Seth Godin
"The reason they want you to fit in..." http://sethgodin.typepad.com/seths_blog/ 2009/11/the-reason-they-want-you-to-fit- in.html

Seth Godin
"Breakthroughs and Dips" http://sethgodin.typepad.com/seths_blog/ 2009/11/breakthroughs-and-drips.html

Seth Godin
"Debt, equity, and a third thing that might work better" http://sethgodin.typepad.com/seths_blog/ 2009/11/debt-equity-and-a-third-thing-th at-mightworkbetter.html

sethgodin.typepad.com
Getting someone to switch is really difficult. Getting someone to switch because you offer more of what they were looking for when they choose the one they have now is essentially impossible. For starters, they're probably not looking for more....

Seth Godin
"Choose your customers, choose your future" http://sethgodin.typepad.com/seths_blog/ 2009/11/choose-your-customers-choose-you r-future.html

Seth Godin
"The upside vs. downside" http://sethgodin.typepad.com/seths_blog/ 2009/11/upside-vs-downside.html

Seth Godin
"Everyone is clueless" http://sethgodin.typepad.com/seths_blog/ 2009/11/everyone-is-clueless.html

Seth Godin
"The Unclicking 84%"
http://sethgodin.typepad.com/seths_blog/ 2009/11/the-unclicking-84.html
sethgodin.typepad.com
Mark points us to this great set of stats. Basically, all of the clicks for all the ads online come from only 16% of the surfers, and most of them come from just 4% of all internet users. So, if...








