Seth Godin

totally agree. I opt in to this-hence, I read it.

"Smart" financial choices opt out? Who would define smart? Those with vested interests in getting our money on that basis. That's a great way to set up a default wealth aristocracy. No, thanks.

A most interesting talk by Dan Ariely on irrational behavior: http://tinyurl.com/ted-ariely01.

Note how it relates to the organ donation campaign Seth mentions.

Nice post.

Good one Seth! For the love of vegetarians (and people like me who are allergic to red meat) bacon should be opt in. This can be as simple as listing it as an ingredient on the menu - you can just choose something else. When they give you bacon bits on your salad without asking first, it's just plain ignorant!

Slicing apart someone without that persons explicit permission while part of the persons body still works shouldn't be "opt out".
It's just too invasive.