Seth Godin
This is repost of Seth's blog. If you want to actually reach Seth, you can e-mail him at sethgodin@gmail.com
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Affiliation:
Founder Squidoo.com, best-selling author, blogger, speaker
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Seth Godin

Seth Godin Bullhorns are overrated

They cost too much and they don't work very well.Most people ignore them, they don't last very long and they're undependable.Anil Dash has discovered that having ten times as many Twitter followers generates approximately zero times as much value. The goal shouldn't be ...to have a lot of people to yell at, the goal probably should be to have a lot of people who choose to listen....
Published:2010-01-05 10:53:00 GMT
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Darrell Pruitt
Darrell Pruitt
Tarteted messages seem to work pretty well for enforcing accountability from bureaucrats. For example, if one knows that the President of the American Dental Association, Dr. Ron Tankersley, would rather not respond to a member's complaints, one can now force Bozos to pay attention.

When Tankersley googled his name this morning, my opinions of his leadership skills were his first two hits.

Nobody can hide.
Yesterday at 8:43am
Michael's QuickHelp
Michael's QuickHelp
Quality over quantity. Same thing goes for any social media, any effort to influence.
4 hours ago
Seth Godin

Seth Godin Now available as an iphone app

This blog can be easily read every day, for free, on a new app for your iPhone.The nice guys who built it also offer an app that lets you build your own quick RSS apps and more. Save a bunch if you type my last name in as the coupon code.
Published:2010-01-04 21:05:00 GMT
Christopher Ming Ryan
Christopher Ming Ryan
I wish I knew about the discount six days ago :(
Mon at 6:49pm
Seth Godin

Seth Godin Is there a fear shortage?

If so, I'm not seeing it.When something is scarce, it's valuable and smart people try to make more of it. So, should we be trying to make more fear?Looking around, it appears as though the government, various media players and lots of well-meaning people have come to a ...conclusion that there's a shortage of fear....
Published:2010-01-04 10:21:00 GMT
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Steve Barwick
Steve Barwick
Great points, all, Seth!
Mon at 5:25pm
Martin McLaughlin
Martin McLaughlin
Sometimes the less we try to understand the more we fear. Fear resides within me when I focus on differences and hope overcomes me when I focus on commonalities. Hope takes time and effort.
Yesterday at 5:56am
Seth Godin

Seth Godin Without them

One of the most common things I hear is, "I'd like to do something remarkable like that, but my xyz won't let me." Where xyz = my boss, my publisher, my partner, my licensor, my franchisor, etc.Well, you can fail by going along with that and not doing it, or you can do ...it, cause a ruckus and work things out later.In my experience, once it's clear you're willing (not just...
Published:2010-01-03 11:28:00 GMT
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Lisa Rider Isbell
Lisa Rider Isbell
Diane - so right, I went down that path just a couple months ago now (let go for being the nail that sticks out of the board as my friend put it). I feel like I have been cut out of a straight jacket...then I read Tribes and it was all reaffirmed - and now one more underscore in reading this blog post. I'm so excited to be all the way outside the box - what an exciting adventure!!
Sun at 6:35pm
Steve Barwick
Steve Barwick
I feel bad for my friends and colleagues who, 30 years after I made the leap to fulltime entrepreneur, are still "working for the man" and struggling in their lives because of it. Old Chinese saying, "The best time to plant a tree was twenty years ago. The second best time is NOW." Just do it!
Mon at 12:24am
Seth Godin

Seth Godin Evolution of every medium

Technicians who invented it, run it Technicians with taste, leverage it Artists take over from the technicians MBAs take over from the artists Bureaucrats drive the medium to banality TV used to be driven by the guys who knew how to run cameras and transmitters. Then i...t got handed off to the Ernie Kovacs/Rod Serling types....
Published:2010-01-02 10:59:00 GMT
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Brian McAlpin
Brian McAlpin
Bummin' me out Seth!... true though. Remember the kind of programming that used to be on Bravo and A&E? Now it's commercials and realty shows. And... I'm paying $90/mo. for cable. Commerce can really crap things up... and does.
January 2 at 3:13pm
Seth Godin

Seth Godin Welcome to the frustration decade (and the decade of change)

Here are my picks for the two most important trends of the decade we're just starting: Change: The infrastructure of massive connection is now real. People around the world have cell phones. The first internet generation is old enough to spend money, go to work and buil...d companies. Industries are being built every day (and old ones are fading)....
Published:2010-01-01 11:08:00 GMT
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Laurie
Laurie
on it, as always. it's amazing to see the generation just out of school working with concepts that our internet generation invented a decade ago, and building all the new things on top of them
January 1 at 8:54pm
Chris Billy Bob Curpen
Chris Billy Bob Curpen
The change we all need, the realization that we share a single planet capable of supporting our life, with finite resources, which subtracts the luxury and inefficiency, not to mention the loss of billions of brilliance and continuous suffering and death of children, women and men, to maintain our global economic class system. The insanity, when we could all have the diversity of aesthetics (adventures and experiences for all our senses), by project managing our world, and equalizing our resource use. No more false competition model, no need for the immaturity of the carrot and the end of conflicts because of the constant threat of deprivation of one by another.

Let's come together this year and call for a Simultaneous Global Ceasefire initiated on 11/11/2010, with the realization that the adults who have received the gift of the privilege of leadership, have failed to disclose who receives the flow of power and the flow of resources, because of these conflicts.

Then we will realize the potential of adopting an Ecologically Sustainable Global Societal Model, a cooperative global societal model initiated by coming together as people of a shared, finite, beautiful blue-green orb that gives us life, and have a new world (not one world goverenment) simultaneous party. Dissolving all borders and finally collaborating together to increase everyone's awareness and knowledge.... See More

Let's come together on 11/11/2011 and really change our world together.

Cheers and Thanks,
Chris Curpen
http://paradigmshift2011.ning.com
http://www.peacejam.org
January 2 at 10:14pm
Seth Godin

Seth Godin Seven years gone

A friend worried out loud to me the other day, "I spent the last seven months doing this [job] and I have nothing to show for it. If I had known I would have spent seven months and gotten nothing, you can bet I would have done something a lot more fun."Ten years ago I w...rote this post about the decade that ends today.The oughts (the "uh-ohs"?) were a tough decade...
Published:2009-12-31 10:23:00 GMT
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Pat
Pat
Ready for a FANTASTIC 2010 because of all that I've learned from YOU! Thank all of you for your wealth of knowledge. Time to stop being a sponge and start squeeeeezzzing out some $$$!
Happy 2010!
December 31, 2009 at 7:42pm
Seth Godin

Seth Godin Cheapest reliable alternative

For most products and services, most of the time, people sign up for the Cheapest Reliable Alternative Plan. If everything appears to be the same, then of course they're going to pick the cheapest one that's good enough.In the face of this understandable strategy, you h...ave a few choices:You can be cheapest (difficult to sustain).You can be more reliable (great if you can figure this out).You can be redefine the playing...
Published:2009-12-30 10:36:00 GMT
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Robert
Robert
To echo Branka's post, did you select Cheapest Reliable Alternative Plan with the acronym in mind? Great one!
December 31, 2009 at 1:02pm
Seth Godin

Seth Godin Put a name on it

Here's a positive step to avoid the faceless bureaucracy that wants to take over your organization:Every new rule needs to be associated with one and only one person who is willing to stand up for it and explain it (to your people and to the public)."No swimming until 45 minutes after eating." Really?...
Published:2009-12-29 10:50:00 GMT
Among Poets
Among Poets
Many rules are not about healthy boundries as they should be, but about control or are just misinformation...Don't swim after eating, don't use a cellphone while pumping gas, ....I call these "American Mythology"...it would be wise to study the 125 fallacies of logic to free oneself of this false history. I left the corporate world many years ago ... See Moreand found that rules that were practiced/believed inside the marble walls did not represent reality on the sidewalk in front of the company. An example of this is a manager who is promoted after struggling, playing the game, and putting in years of service, to be rewarded with a tiny depressing office that may be more a function of the factory line instead of human aesthetic/ inspiration. That manager is now further rewarded by being allowed to choose one piece of art for the functional office {two pieces of art if they are higher in the management food chain}; Do they get to choose a Van Gogh or Matisse reproduction from home?... oh no, they get to visit the "Basement o' Art" to select something a mite better than "Dog's Playing Poker". I ask, who would put up with this in their own office at the house? How about your yearly Evaluation...Does that process seem like it is built on placing value on your skills and based in reality or some false system that would never hold the light of truth if applied to your real life. I call these silly Corportate rules and practices ==>
"Gravity is Sideways"....on the street 2 + 2 = 4 and if you drop your pen, gravity pulls it toward the pavement. Inside, the marble walls of the corporation some unfathomable rules devised by the President, Board of Directors or Human Resources say that 2 + 2 = 5 and Gravity is Sideways. Remember, the TRUTH will set you free. :-)
December 29, 2009 at 6:03pm
Bert Shlensky
Bert Shlensky
how about ot going to the batrhroom for one hour before a plane lands so someone can they arew doing something . they grow not decline
December 30, 2009 at 11:30am
Seth Godin

Seth Godin It's not the rats you need to worry about

If you want to know if a ship is going to sink, watch what the richest passengers do.iTunes and file sharing killed Tower Records. The key symptom: the best customers switched. Of course people who were buying 200 records a year would switch. They had the most incentive.... The alternatives were cheaper and faster mostly for the heavy users.Amazon and the Kindle have killed the bookstore....
Published:2009-12-28 11:03:00 GMT
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Natalie
Natalie
Makes me think of "Who Moved My Cheese"
December 29, 2009 at 7:15am
Among Poets
Among Poets
Very wise post, Seth. I believe it could apply to investments as well. :-)
December 29, 2009 at 9:34pm
Seth Godin

Seth Godin How far away is your future?

Let's try a thought experiment:A flying saucer comes to Earth, destroys a major city to get our attention, then announces that in 10,000 years it is coming back to destroy the Earth. In order to eliminate any doubt, it then blows up Mars.Assume for a moment that you bel...ieve the threat and there's nothing we can do about it...Question: how would knowing that the planet would disappear in 10,000 years change...
Published:2009-12-27 11:25:00 GMT
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Frederick
Frederick
From Sumitomo's website:

Business Principles (Formulated in 1891)

"1 Sumitomo shall achieve strength and prosperity by placing prime importance on integrity and sound management in the conduct of its business. ... See More

Article 2 Sumitomo shall manage its activities with foresight and flexibility in order to cope effectively with the changing times. Under no circumstances, however, shall it pursue easy gains or act imprudently.

Article 1 shows that the basis of the Sumitomo Business Spirit is the attachment of importance to trust, above all things.
Article 2 shows that Sumitomo as a company should be in pursuit of profits by quickly and exactly taking changes in society into consideration. It emphasizes the importance of positive progressive spirit to decide on the adoption and abolition of business projects continuously without being satisfied with existing business conditions. The latter part, however, admonishes against acting rashly and carelessly in pursuit of immediate temporary benefit, and mentions the importance of trust and soundness."
January 2 at 12:32pm
Seth Godin

Seth Godin Represent

The great brands of our time are not about what they are. They are about what they represent.Apple, Sarah Palin, Harley Davidson, Tom's Shoes... In each case, the reality of the product means far less than what the brand represents.The facts of iPod battery life, knowle...dge of world affairs, gas mileage and foot comfort are almost irrelevant....
Published:2009-12-27 11:10:00 GMT
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Faizan Ali
Faizan Ali
how it is positioned in ur mind..
December 27, 2009 at 5:07am
Baggz Yue
Baggz Yue
any good bands dont usually cave in to the commercial ads tho ; )
December 27, 2009 at 7:13am
Robert
Robert
The brand of any company should represent the founding story of the company.
December 29, 2009 at 10:10pm
Seth Godin

Seth Godin Learning from bad graphs and weak analysis

Yesterday's Times features a blog post about the Kindle. There's a lot wrong with the post (which hopefully has been corrected by the time you read this) and I thought I'd point out two useful lessons. Nick Bilton, the author of the post, also did the graphs, and as a f...ormer newspaper art director, he has no one else to blame for the way the graphs appear or are interpreted.As you...
Published:2009-12-26 10:47:00 GMT
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Juan
Juan
Coolness
December 26, 2009 at 10:47am
Richard Saul Wurman
Richard Saul Wurman
WE COULD HAVE AN INTERESTING CHAT ABOUT SOMETIME / RSW
December 26, 2009 at 3:05pm
Seth Godin

Seth Godin We were waiting for you

If the tooth fairy didn't exist, we'd probably have to invent her. Perfect fable for that moment. What would you say to your kid when he lost a tooth if there wasn't a tooth fairy legend?Kwanzaa is only 43 years old, but it feels as if it's been around forever....
Published:2009-12-25 11:06:00 GMT
Daryl Mast
Daryl Mast
Dave Ramsey has Tribes on his recommended reading list. So I put Tribes on my Christmas wishlist. I'm enjoying your work, Thanks!
December 26, 2009 at 3:08pm
Seth Godin

Seth Godin The difference between hiring and recruiting

Bob wonders if there's a difference. I'm pretty sure there is.Hiring is what you do when you let the world know that you're accepting applications from people looking for a job.Recruiting is the act of finding the very best person for a job and persuading them to stop d...oing what they're doing and come join you.Hiring is easy and fast and is basically a retail operation.Recruiting is artful and slow and...
Published:2009-12-24 11:35:00 GMT
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Saifi Khan
Saifi Khan
hire equals temp ! eg. hire a cab but not recruite a cab,

whereas

recruitment equals induction + indoctrination ! eg. recruit soldiers, managers, priests, janitors etc. with long-term lockin.... See More

@Seth Godin, another "spin" to your spin, would be to look at what happens to people after the come out of their recruitments, they become less useful and in most cases useless, as they can never adjust to a normal world !
December 24, 2009 at 9:43am
Seth Godin

Seth Godin First, organize 1,000

Kevin Kelly really changed our thinking with his post about 1,000 true fans.But what if you're not an artist or a musician? Is there a business case for this?I think the ability to find and organize 1,000 people is a breakthrough opportunity. One thousand people coordin...ating their actions is enough to change your world (and make a living.)1,000 people each spending $1,000 on a special interest cruise equals a million dollars.1,000...
Published:2009-12-23 10:46:00 GMT
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Buford's Floozy Sauce
Buford's Floozy Sauce
You are reading from my Playbook with this... Our intial goal for 2010 is to reach 1000 Fans by March 1st... Thus creating the network (Tribe) of consumers exposing our brand.... Buford's Floozy Sauce (Hot, Sweet & Sticky)......
Thanks Seth, have a Merry Christmas......
December 23, 2009 at 7:33am
Randy Stephenson
Randy Stephenson
How many do you have to go through to get the 1000? Thats the question.
December 23, 2009 at 11:14am
Seth Godin

Seth Godin It's no wonder they don't trust us

I just set up a friend's PC. I haven't done that in a while.Wow.Apparently, a computer is now not a computer, it's an opportunity to upsell you.First, the setup insisted (for my own safety) that I sign up for an eternal subscription to Norton. Then it defaulted (opt out...) to sending me promotional emails....
Published:2009-12-22 10:41:00 GMT
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Seth Godin

Seth Godin Fear of bad ideas

A few people are afraid of good ideas, ideas that make a difference or contribute in some way. Good ideas bring change, that's frightening.But many people are petrified of bad ideas. Ideas that make us look stupid or waste time or money or create some sort of backlash.T...he problem is that you can't have good ideas unless you're willing to generate a lot of bad ones.Painters, musicians, entrepreneurs, writers, chiropractors, accountants--we...
Published:2009-12-21 10:40:00 GMT
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Marwan Yassin
Marwan Yassin
another problem, fear of ideas.

Thanks Seth!
December 21, 2009 at 5:18pm
Seth Godin

Seth Godin In search of customer intimacy

Many brands want deep and long-lasting relationships with their customers.Social media makes these interactions even more likely, because it encourages customers to speak up and to connect.The fallacy is believing that whining equals intimacy. It doesn't. Whining and co...mplaining is easy and natural, but it's not a foundation for a long term relationship.Instead, the goal should be to get your customers to share their dreams, not their peeves.
Published:2009-12-20 11:09:00 GMT
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Bernd
Bernd
Thank you for inspiring this:
Hand in hand - reflective contemplation
http://bit.ly/75mvBz
December 21, 2009 at 2:39am
Brian Williams
Brian Williams
You are correct that whining doesn't equal intimacy. Only customers believe that.
Intimacy is built with honestly, time and truth. If the brands stays honest with the customer over time, the customer will depend on the company to give them a true product.
www.overcomingoffenses.com.
December 21, 2009 at 10:28pm
Seth Godin

Seth Godin You don't have the power

A friend is building a skating rink. Unfortunately, he started with uneven ground and the water keeps ending up on one side of the rink. Water's like that, and you need a lot of time and power and money if you want to change it. One person, working as hard as he can, ha...s little chance of persuading water to change.Consider this quote from a high-ranking book publisher who should know...
Published:2009-12-19 10:07:00 GMT
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Daniel
Daniel
The serenity prayer! Nice.
December 19, 2009 at 9:49am
Kaleem-Ullah Abdullah
December 19, 2009 at 1:08pm
Seth Godin

Seth Godin Think like me, agree with me

When you're trying to sell your idea, it's natural to assume that the people you're selling to think the way you do. If you can only show them the facts and stories that led you to believe what you believe, then of course they'll end up where you are... believing.The pr...oblem, of course, is that people don't always think like you.Go watch some videos of people of different political ideologies talking...
Published:2009-12-18 11:20:00 GMT
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Vered Haiun
Vered Haiun
Love your blogs thank you for sharing...
December 19, 2009 at 1:33am
Kaleem-Ullah Abdullah
Kaleem-Ullah Abdullah
No wonder it's been so hard for me. Having a "duh" moment. Better late than never!
December 19, 2009 at 1:09pm
Seth Godin

Seth Godin Different kinds of work

If your boss asks you to move a box from point a to point b, it's probably not okay to say, "I don't feel like it right now."If you work on the chain gang and it's time to dig a ditch, you don't get a reprieve if you roll your eyes and say, "that's not what they pay me ...for."And if you're a dishwasher, you don't get a chance to say,...
Posted:2009-12-17 11:16:00 GMT
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Michael's QuickHelp
Michael's QuickHelp
There are individualists who so like to go their own way that they reject nearly all social convention, ironically, much to their disadvantage and thus, unhappiness.
December 17, 2009 at 8:00pm
Rasmus
Rasmus
So, live your dreams, NOT your fears!
December 18, 2009 at 7:50am
Seth Godin

Seth Godin Save the date: January 15 in New York for the book launch

I'm doing a live presentation on the morning of January 15th in New York. The low price for general admission is basically the retail price of the new book, and we're giving ticket buyers a copy of the book as well.Arrive as early as 9:20 am to get your ticket checked, ...doors open at 9:30, we start at 9:45 sharp.Hope to see you there....
Posted:2009-12-16 19:22:00 GMT
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Richard
Richard
I wish I could be there. But I am getting the book.
December 17, 2009 at 11:33am
Connie Bennett
Connie Bennett
I had hoped to make it but I was home sick. I'm sure it was a great event. I'm looking forward to reading the book.
December 19, 2009 at 2:13am
Seth Godin

Seth Godin Dancing with entropy

It's far easier to mix up a Rubik's cube than to solve one.People are often paid to enforce compliance. The job is to ensure that everything is in its place, that errors are zero, that things are delivered on time and as expected. The random event is a problem, somethin...g to be feared an extinguished.A few people (not many) get paid to create a ruckus, to insert the random, to yell...
Posted:2009-12-16 10:35:00 GMT
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Ed
Ed
It is called "Administration". The world is chaos and we bring order to it. When we fail to bring order it is only due to the fact that the outside world has gotten inside us. Those Administrators who can keep the outside world there, and maintain order, are valuable as Administrators.
December 16, 2009 at 7:57am
Christine Shock
Christine Shock
Stacie...I am 48 hours away from doing the same thing...10 years of teaching, Master Teacher Award, Department Chair and I am definitely moving on as we already have had no cost of living for 4 years and now a 2.5% cut in pay...No time like this time to strike out on your own!
December 16, 2009 at 5:02pm
Seth Godin

Seth Godin It's still too difficult

If you read the previous post this morning, you saw tons of links, many from some of the smartest people I know. And too many were broken (they're all fixed now... click through to see the accurate list, which I'll update all day, and thanks for clicking). Apologies for... the hassles.We keep adding all this power to the web, but with the power seems to come complexity....
Posted:2009-12-14 11:14:45 GMT
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Les Booth
Les Booth
First: Great eBook! As usual, it's a gem. Kudos to you for being so generous w/ your gift for 'triggering our thought juice'!

Now, to your comment. I agree with Lonn Dugan.

When the WEB becomes, truly 'easy', it will no longer be of value. It will cease being extraordinary. It will become simply... ordinary. ... See More

People get tired and leave now, because they aren't willing put in the time necessary to build a base-of-understanding.

The base necessary to work with the existing technology and pave the way for being better trained to deal with the learning curve to come.

Technology is not easy. The only thing to "think" that way, is a machine.

Those people who do invest their economics into the process of learning to truly 'use the WEB', are those who reap the rewards. And, rewards are not always measured in simple economic returns. They will be - and are - as varied as the fortune seekers plying the seas of technologic change.

If gold lay strewn all about the ground, it would no longer be valuable. Diamonds and other gems are valuable only because they exist in a few locations, are hard to extract and even harder to 'create' into jewelry, and are controlled by people who want to keep them valuable. And the list goes on.

No. The answer is NOT- an easier WEB. The answer is much harder than that.

The ANSWER is: the attitude about the web, must be an attitude of value.

To truly reap the VALUE of the WEB and it's related services, people as a whole, must learn to see it as VALUABLE. Again, VALUE is not always measured simply in the monetary economic. Those who today work in concert with the WEB and it's technology, are valued assets. Because such individuals are rare among the populace.

However, the WEB is more feared than appreciated. When that fear is replaced by value-added-appreciation, then more people will share in the wealth it offers.

When this happens, people will not drop-out. They will dig in to learn. Then is when the WEB will be seen as - and in turn become, a true treasure.

Unfortunately, this will also be when it will be built with dead-bolts and time-locks and seriously dangerous guardians impenetrably attached.

It will no longer be an open door to whatever ones imagination can conjur. It will be owned with tightly controlled access. Because, it will be seen as valuable.

In time, even this too, will pass and the WEB will eventually become merely ... ordinary. Just study the value system of the Maya. Gold was plentiful and used widely, but cacao was valuable! It's purely a matter of perspective.

For now: Sorry, no free lunch. We can't have our cake-and-eat-it-too. And I'm sorry Virginia, but society lied to you, there ain't no Santa Claus.

Life isn't easy. There is death, right along side life. Truth is not determined by the 'mind's eye of the beholder'. And there just isn't always a happy ending.

But life does become easier when we put in the effort to learn the ropes and accept reality as companion, instead of combatant.

Thus, the WEB is not easy. And Thank goodness it's not! Otherwise ... well, y'all get the picture. I hope!
December 14, 2009 at 11:59pm
Connie Bennett
Connie Bennett
The ebook is fabulous! Nice of you to offer. I can only imagine all the work that went into it! Thank you!
December 19, 2009 at 2:11am
Seth Godin

Seth Godin What Matters Now: get the free ebook

Now, more than ever, we need to shake things up. Now, more than ever, we need a different way of thinking, a useful way to focus and the energy to turn the game around. I hope a new ebook I've organized will get you started on that path. It took months, but I think... you'll find it worth it the effort. Here are more than seventy big thinkers, each sharing an idea...
Posted:2009-12-14 09:59:00 GMT
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Sherry Ho
Sherry Ho
Thanks for sharing! :)
December 16, 2009 at 8:32pm
Rasmus
Rasmus
THANK YOU!
December 18, 2009 at 7:51am
Seth Godin

Seth Godin define: Brand

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, ...make a selection or spread the word, then no brand value exists for that consumer. A brand's value is merely the sum total of how much extra people...
Posted:2009-12-13 09:57:00 GMT
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Brad Salzman
Brad Salzman
seth is on a roll with all the tips lately.
December 13, 2009 at 4:40pm
Holly
Holly
twitter?
December 13, 2009 at 11:58pm
Seth Godin

Seth Godin A free supersimple to-do list tool

Here it is.Alas, it doesn't work for groups, won't even let you share a username. That's what we need. Everyone on your team adds items, everyone can cross off items. Go. Maybe next revision. In the meantime, it's so pretty you'll cross stuff off just because you can.
Posted:2009-12-12 16:31:00 GMT
Brad Salzman
Brad Salzman
good point abdurashid that i had not thought of. i don't think seth will ever see your post though.
December 12, 2009 at 10:17pm
Seth Godin

Seth Godin Discover the truth about a site's online traffic

You can find the traffic of a popular website (and compare it to another site) by entering the URL into compete.com. Or quantcast. This data is far more accurate than the charts Alexa offers, because most of the sites being measured cooperate. I'm pretty proud of Squido...o hitting the top 100 sites in the US. You can see the referrals and traffic to an individual bitly twitter URL by copying the URL...
Posted:2009-12-12 12:03:00 GMT
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Ashish Jhunjhunwala
Ashish Jhunjhunwala
Thanks to Seth sir :)
December 12, 2009 at 5:47am
Seth Godin
sethgodin.typepad.com
If you ask one hundred people to do a task (particularly one that involves following instructions or using a computer or both), figure that two of them will mess it up. It doesn't matter if you use ALL CAPITAL LETTERS....
Patricia Pagán
Patricia Pagán
ain't that the truth! (but yeah, i think it's higher than 2% from my experience... I would say much higher as in a group of 20, i could easily have one or two.) .But, factoring in this does lead to better instructions (albeit, longer and perhaps for the rest of the group, redundant or irritating, or worse "intelligent insulting" extra instruction)
December 8, 2009 at 6:01am
Sandra
Sandra
I love option number 2...annoy, demonize and lose the 2% (who could very well be different every time) sounds like a hell of a lot of fun!
December 9, 2009 at 6:53am
Seth Godin
December 4, 2009 at 7:01am
Saddleback Leather
Saddleback Leather
My wife and I are arguing about packaging. I want to put our products in a cool bag inside the box and she says it's a waste of money. Why companies spend so much money on packaging? Would you do a blog about the value of presentation or should I just ask Jon Dale?
December 7, 2009 at 9:57pm
Florencia
Florencia
You are a genioussssss. Congratulation for your creative mind!
December 8, 2009 at 10:54am